ABC-Australia’s digital downloads hit 5 million per month
Tuesday, August 21st, 2007(Asia-Pacific Broadcasting Union reports via media network)
ABC-Australia’s digital downloads have hit new heights with the number of downloaded ABC vodcasts and podcasts soaring to five million in the month of July. ABC vodcasts jumped from an average of 769,000 monthly downloads in the first half of the year to over 1.4 million downloads in July. Vodcasts of programme episodes or programme segments are now available for 14 ABC TV shows.
The total number of ABC podcasts increased by over one million, from a monthly average of two million from January to June, to over 3.5 million downloads in July. Radio Australia programmes made up 37 percent of all podcast downloads, followed by Radio National.
Radio Australia downloads skyrocketed from 302,000 (January to June monthly average) to 1.3 million in July, with podcasts from “English for Tourism” proving most popular for overseas audiences.
