Talking Voices Ireland

For radio to succeed in a digital world, its a no brain’er that ‘radio must go’ digital, signs from the UK are that this is happening, while the 5  Irish national radio channels are now on digital satellite on the astra2d footprint and DAB is on trial on the east coast and RTE completed DRM trials on LW this week. What is also visible is that podcasting can hold its own and also grow with minutes listened up and the content on offer increasing and out matching traditional radio. What is a challenge is how to measure this digital soup. We know they listen, but when or where we can’t be sure, as once you go online your listeners can be anywhere, and with Internet Radio units going sub €100 (£65) for the first time in Ireland this week the future is radio’s if it can switch over. The first UK analogue switch off is in Whitehaven Cumbria in October. Are we ready?

John Plunkett writes in the Guardian 17/08/2007

In a world of digital TV, video-on-demand and the iPod, radio risked being left behind. There is something rather old-fashioned about switching on your “wireless”, a term more likely to refer to broadband internet these days.

…

Another 2.7 million of us listen to podcasts downloaded on to our iPod or other MP3 player, up from 1.9 million. It is radio, but not as we once knew it.

This entry was posted on Friday, August 17th, 2007 at 6:16 pm and is filed under news, radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.